Class activity: Wednesday, February 24

For this activity you will need to refer to pages 188-192 in Bedford Book of Genres.

• Study your artifact (listed below)
• Identify and write down the following for your artifact:
  • Rhetorical situation
    • Audience
    • Purpose
  • Rhetorical appeals
    • Ethos/Pathos/Logos
  • Mode and media
  • Genre conventions:
    • Headline
    • Visuals
    • Ad copy
    • Slogan
    • Signature
  • Style
    • Technique
    • Details
    • Voice and Tone
  • Design
    • Visuals of product
    • Additional Images
    • Color
    • Product logos
    • Layout
    • Sources

Artifacts for analysis

1).

via

2).

via

3). 

via

4).

5).